Quality Control's West Coast signee E.K.E. has dropped another heat-seeking missile with his latest track "304" featuring the always-explosive Sexyy Red. "304" delivers fresh 2000s vibes with a modern twist and samples Ludacris’s classic “You’s a Hoe”!
The collaboration brings together two distinctive regional styles, showcasing E.K.E.'s ability to bridge the gap between California's smooth flows and Atlanta's trap sensibilities.
304 by E.K.E. featuring Sexyy Red (2025 Music Video)
Directed by the artist himself alongside Savior Jackson and Counterpoint 2.0, the "304" video delivers exactly what you'd expect from this explosive pairing. The chemistry between E.K.E. and Sexyy Red jumps off the screen, with both performers bringing their A-game to every frame.
The video utilizes classic hip-hop visual elements while introducing fresh perspectives that highlight both artists' personalities. From fabulous strip club settings to vibrant street car scenes, the video balances flex-worthy moments with authentic glimpses into their artistic personas.
Shot in a high-contrast visual style, the music video for "304" perfectly captures the raw energy both artists bring to the table. E.K.E.'s Nigerian heritage and Riverside, California upbringing inform his unique perspective, while Sexyy Red's unmistakable presence adds her signature flair to this standout collaboration.
'304' Music Video Details:
- Date: Published on Youtube May 2nd, 2025
- Length (video): 2 minutes 42 seconds
- Directed by: E.K.E., Savior Jackson and Counterpoint 2.0
- Label: Quality Control Music
304 Lyrics:
Who is E.K.E.
For those just catching on to the wave, E.K.E. is making serious moves as the first West Coast artist signed to the powerhouse Atlanta label Quality Control (QC). Growing up in a Nigerian household in Riverside, California, E.K.E. brings a fresh perspective to the rap game, with influences that span continents and coasts.
His journey began after being expelled from high school for selling edibles – a setback he transformed into opportunity by diving into music creation. Working with YouTube beats and developing his lyrical style, E.K.E. steadily built his following through relentless self-promotion, throwing parties, and smart social media strategy.
His breakout single "Ghetto" featuring TruCarr went viral between 2024-2025, gaining massive traction in Atlanta clubs and on TikTok while accumulating over 7 million Spotify streams. This success caught the attention of Quality Control (IG @qualitycontrolmusic), making him a pioneer as their first West Coast signee.
What's Next for E.K.E.
Following the momentum of "Ghetto" and now "304," E.K.E. is positioned for a breakthrough year in 2025. With Quality Control's backing and his unique position bridging West Coast and Atlanta sounds, he's creating a lane entirely his own.
Fans can expect more high-profile collaborations, a rumored remix of "Ghetto," and potentially a full project later this year. E.K.E.'s journey from Riverside to the forefront of hip-hop's next generation is definitely one to watch.
With "304," E.K.E. and Sexyy Red have delivered one of the year's most compelling collaborations, bringing together their distinct styles into something greater than the sum of its parts. The track demonstrates why E.K.E. continues to rise as one of hip-hop's most promising new voices, while Sexyy Red's feature reminds us why she remains one of rap's most magnetic female rapper personalities.
What do you think of "304"? Drop a comment below with your thoughts on this collaboration!
Follow E.K.E.
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Youtube @E.K.E.
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Instagram @eke.thename
- X (Twitter) @ekegotjuice
