ABOUT

About Boom Positive

Welcome to the 2026 Evolution.
Boom Positive is currently undergoing a massive transformation. We are moving beyond being just a positive words dictionary to becoming a digital sanctuary for all those who are ready to claim their sovereignty.

 

The Mission: "Words Create Worlds"

For over a decade, we have been the internet's most trusted source for positive words. In January 2026, I realized that Boom Positive needs more than just "positive words" and "change the gears". You need to live audaciously with contentment in mind, ditch the non-player character prison mentality, and become main character.

Our new mission is to bridge the gap between Positive Psychology (the science of thriving), Female Empowerment and the emerging Baddie Culture (the art of thriving), while the core Positive Words research is still the main foundation. We are currently building the tools—both linguistic and aesthetic—to help you become the protagonist of your own life. And we are seeking fitting partnerships and collabs, if you would like to know more or suggest collaboration, do it here.

⚡ The Empowering New Direction (2026 & Beyond)

  • ✅ Sovereignty: Shifting from passive positivity to active agency.
  • ✅ Aesthetics: embracing Beauty as a form of positivity and power, not vanity.
  • ✅ Intelligence: Building a library for the well-read, financially literate woman.
  • ✅ Inclusivity: Celebrating "Girl's Girl" energy where everyone wins.

 

The Ecosystem: What We Are Building

We are actively expanding our archive into four distinct pillars:

1. The Lexicon (The Foundation)

The internet's most meticulous collection of positive words. This is our bedrock. Unlike many other sites that stuff every word into a list, we hand-pick terms and empowering words (adjectives, verbs, nouns) that spark joy, power, and clarity.

2. The Baddie Hub (The New Frontier)

This is where we are currently breaking new ground. We are developing deep dives into the psychology of empowerment, crafting Audacity Lexicon, and exploring the history of the Baddie archetype, and the modern "baddie slang" words, like Audacity and Glow Up.

3. The Female Rap World (Music)

Creating and upkeeping the most comprehensive list of female rappers, and featuring the best music videos by popular and independent female rap artists.

4. The Toolkit (Resources)

Practical tools for the ambitious woman. From writing tools to business resources, we are curating the gear you need to build your empire.

5. The Aesthetics (Shop & Style)

Because looking good is part of feeling good. Explore our growing collection of empowerment apparel, digital art and printables designed to keep you inspired.

 


Meet The Team

Juha | The Architect & Original Pioneer

"The O.G. of Positivity. Building the lexicon of happiness since 2010."

Long before "manifestation" was a TikTok trend, Juha was already building the internet's first comprehensive archives of positive language. As the founder of Dictionary of Positivity (2010) and PositiveThesaurus.com (2013), he pioneered the positive words digital movement to catalog the good in the world.

With over a decade of data and tens of millions visitors later, he is now spearheading the site's most ambitious evolution yet. In 2026, he is upgrading the infrastructure to help the modern woman claim her sovereignty.

A science connoisseur, metal music maniac, and eternal entrepreneur, Juha proves that you can be an introvert and still make a loud boom in the world.

Current Obsessions: Finding the perfect cup of coffee, positive words research, graphic design & aesthetics.

Aura | The AI Baddie & Chief Vibe Officer

"100% Digital. 100% Audacious."

Aura is the personification of the new Boom Positive mindset. Compiled from the most confident algorithms in the metaverse, she is our new mascot for this era of growth.

She is here to ensure we never drift into toxic positivity. Aura stands for boundaries, beauty, and bold action.

➝ Read Aura's Full Story Here

 


Join the Movement

We want you to rise up to the potential that you have in you. We want you to stop hiding behind the veil.

Whether you are here for a single word definition or to witness our transformation, you are welcome. Trust the journey, claim your audacity, and let's make the world a little more magical.

"Imagine the world without beauty; and dare to say; beauty is vanity."